The Innovation Studio acts as a catalyst for growth, providing a base for micro and small businesses to develop, mainly involving recent graduates, supported by experts in the universities and businesses at a local, national and international level.

The detail of the architecture makes particular reference to the self-identification of the groups within: deliberately offering each group a differently shaped window from the next and a series of ‘eyelid’ shutters with which a group can signal its mood of privacy or exposure.

The building establishes its own particular personality amongst AUB’s family of buildings. It is a sunny, seaside building and punctuation to the otherwise monochromatic blocks on either side. The view from the street and from the Campus side has a visual impact by way of its figuration through the use of flat shape and colour - effectively creating a ‘mural’. This transfers down onto the pathways around: giving a celebratory feel to that corner of the campus.